NFL Draft Going Prime Time...No, Not That Primetime

The NFL has a long rich tradition of being an event.  Marketing and broadcasting has made the NFL Draft an event as well and up until today, it was a two day feast of hours upon hours of listening to analysts critique the top players drafted.  Over the span of Saturday to Sunday, the NFL Draft is watched by more people than some baseball games.  This year, that is all about to change as the NFL has decided to go prime time.

Two seasons ago the NFL decided to split from the 1, 2, and 3 rounds on day 1 to a simpler 1st and 2nd round on Saturday and the remaining rounds on Sunday.  They shortened the time between picks following round 1 and with it came a shortened draft.  This time around, they have decided to move round 1into it’s own spotlight.

Starting April 23rd, 2010, the NFL Draft will televise it’s first round on Thursday night with rounds 2 and 3 telecast on Friday.  The final rounds will be slipped in on Sunday.  The problem?  Getting off work to actually watch the draft on Friday is going to create headaches.  What was wrong with a Friday, Saturday, Sunday lineup?

In any case, the marketing arm of the NFL and it’s branding has once again taken something that no one once cared about and made it into one of the most talked about events in the calendar year, and now, it’s a 3 day love fest for all things related to the draft.

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Tags: NFL Draft

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  • Jay in Raleigh

    The first round will start at 7:30 pm EST on Thursday, probably running until about 11. The second round begins at 6:30 pm EST on Friday, followed by the third round, then the fourth through seventh beginning at 10 am EST on Saturday. As someone on the east coast, those times are perfect for me. I’m glad they didn’t start at 9pm so that the left-coast fans could catch the early action. Though I do feel a bit for them having to get out of work after lunch to catch the draft.

  • Brian Miller

    Thanks for those times Jay!  I get screwed this year as I work nights so it will start when I am heading out to work…:(

  • kentay305

    no no no… weekends are made for drafting… why change it during the week most of the games are played on the weekends so keep it simple … no work just tv drink jersey …. perfect