You are faced with a deadline. March 3rd is supposed to kick off the 2011 NFL new year but you don’t have a labor agreement in place because three years ago you opted out of the last one because for you, it sucked. Now, facing the uncertainty of millions of lost revenue by not having an off-season you contemplate staging a lock-out to get the players union to cave and do a deal that will continue things forward and put more money in your pocket but potentially not their’s.
Another NFL owner calls you up and says, “Hey Joe, we just took a vote and your going to negotiate the new CBA”.
Sucks to be you.
Now you have millions of NFL fans, 31 other owners, and thousands of football players in the NFL and college suddenly hanging on what you will propose to the NFLPA to get this deal done in what amounts to a little more than 30 days.
How are you going to fix the CBA?