Sun Life, Soldier, Reliant: What is in an NFL Stadium’s Name?

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Professional football, as fun as it is for fans, at the end of the day is a business for team owners.  They look for creative ways to drive incremental revenue into the fold to drive profitability.  One of the latest trends is through corporate sponsorship of stadiums.  It made me wonder about the breakdown of “corporately-named” stadiums versus others…and this is what I found.

Of the thirty-one (31) NFL stadiums built (Jets and Giants both play in New Meadowlands Stadium), 61% of them sport corporate names, e.g., FedEx Field (Redskins), Qwest Field (Seahawks – It really is over-the-top loud there, my eardrums will attest to that), Mall of America Field (Vikings), etc.  Corporately-branded stadiums do so on a lease and the length of lease varies depending on the contract.  39% have non-corporate names like Lambeau Field (Packers), Georgia Dome (Atlanta) and, Arrowhead Stadium (Chiefs).

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Topics: Stadium

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